Natural scented candles are the most commercially dynamic segment in the global home fragrance market. Driven by European and North American consumers’ growing preference for clean ingredients, sustainable production, and ingredient transparency, natural scented candles have grown from a niche wellness category to a mainstream retail segment that commands premium

Scented candles are one of the most commercially dynamic product categories in European and global home fragrance retail. But the gap in quality between the best and worst scented candle manufacturers is enormous — and for buyers placing large-scale orders, the consequences of partnering with the wrong supplier extend far